Welcome to the new Bose.ae


Bose smart speakers

Experience new superior, sleek designs and the acoustic excellence Bose is known for while revealing the full depth, clarity and emotion of all your entertainment.

Bose Home Speaker 500 on a kitchen counter



Bose Soundbar 500

From AED2,299.00

Ultra-high performance with an ultra-thin design.

  • Wifi
  • Bluetooth

Bose Soundbar 700

From AED3,399.00

Designed to be the world’s best soundbar.

  • Wifi
  • Bluetooth

Bose Home Speaker 500

From AED1,649.00

Best in class, wall-to-wall stereo sound.

  • Wifi
  • Bluetooth


Bose Surround Speakers and Bose Soundbar Universal Remote

A new standard of sound

You know quality when you see it. With premium materials, sophisticated styling and the sound engineering you know and love, Bose smart speakers and soundbars meet the highest standards out there—yours.

Future ready

Listening is about to get even easier. When integrated voice control becomes available in your region, all of your favourite music will be at the tip of your tongue*—all you have to do is ask.

* Voice commands and controls will vary by country.

Light bar on the soundbar

Total control of your music

With the Bose Music app, you can easily browse through all your music in one place and seamlessly jump between stations, playlists and services. And multiple users can personalise their own experience and content. Plus, the app makes setup easy by walking you through each step.

Stream what you want, how you want.

Wirelessly pair any Bluetooth® device or connect to your home Wi-Fi® network for instant entertainment. If you can get it on your phone or tablet, you can hear it through the Bose smart speakers and soundbars. Music services may vary by region.

Deezer, TuneIn

Already have a SoundTouch speaker at home?

As Bose smart speakers and soundbars are not compatible with the SoundTouch family, you can upgrade your sound experience by adding more SoundTouch speakers.

SoundTouch 20, 30 and 10 wireless speakers

Share with us


Show us yours or see how other people listen. Post your photos to Instagram using #BoseSmart and tag @Bose to share your story.

Try in store

Not sure which Bose smart speaker or soundbar is right for you? We can help. Visit us for a personalised demonstration so you can see, feel and hear the difference.